Dear Digichick Friends,
For three wonderful years I have been running the show here at The Digichick, but the time has come for me to pass along the reins to someone else.
If you've gotten to know me during my time here, then you know how busy my life is. I have four kiddos--and that right there makes life crazy enough. LOL! But I also homeschool. And I design for both the digital and the paper industry. Along with all of that, I've been running TDC as well. Whenever I meet someone and they ask "So, what do you do?" I hesitate to tell them! "Oh, I have four kids... I homeschool... I run two on-line businesses... and I am a freelance graphic designer." I can see it on their faces as they transition from thinking "She's 'just' a SAHM" to thinking "Good Lord, she's crazy!"
When first I took over TDC, I had two kids--just 5 and 2. School didn't take more than an hour a day. But now I have two students (plus two toddlers to entertain!) and school takes up at least 5 hours a day. Then there are all those other things we hate to do--things like cooking and cleaning--that I was happy to ignore. LOL! On a good day here at home, I would have maybe two hours left over for designing AND taking care of the Digichick. That's just not enough for either of those things. On a good day for my business, my kids would do their math on their own and then beg me to play video games for the rest of the day... and dinner would come from Wendy's... and my husband would have no clean socks or ironed shirts for work the next day. LOL! I've been falling off the horse on one side or the other on any given day for far too long.
By stepping back from running TDC and freeing up my time for taking care of my family and designing alone, I hope to restore some peace to my life. A new kit can wait a week. Customer service can't. I need that kind of flexibility in my life right now. Designing has always been my first love and I am excited to get back to focusing on it full time once again. I took over the shop here, not because it was my goal to someday be a store owner--quite the opposite! I've never really felt comfortable being "The Boss." LOL! But I thought that I could do a good job of it and I have truly enjoyed my time here. I'm just at the place now where I am fully aware that I really can't do it all. Honestly, I've known this for more than a year... I've just been hanging in there, smiling and still trying to make it all work. But then in January I had a big, tearful heart-to-heart with my mom and I finally came to a real breaking point a few weeks thereafter. I knew it really was time to take this step.
The Digichick has had a long history of passing the torch on from one girl to the next. When thinking about who might be the best candidate to fill my shoes, one person came to mind--someone who loves this place and has been here longer than I have! I am happy to announce that Sinead Turner has taken over the reins and is currently doing an awesome job handling the day to day affairs of the site.
Sinead has been working hard behind the scenes here for years helping to run our events and take good care of our designers. Starting in February, she began to take over more and more tasks and now she knows how to run the whole ship! (See how smooth that was? You didn't even know about it!) I know that you are in good hands with Sinead at the helm. Because she is not a designer, Sinead will not have the same conflicts with her time as I have had. She won't feel torn and she won't be distracted. (Whoever came up with the whole "Store Owners should be Designers" thing has no idea what that insanity is like. LOL!) I am confident that under her leadership, TDC will continue to grow and shine and I am so happy to hand over my "famous" rolling pin to such a capable person.
With this change, other changes were bound to happen--just as it did when I first came on board. When something like this occurs, it causes us all to look around us and question if the time is right to make even more changes. Some of our designers have decided that it's time for them to either retire from the spotlight for a little while or move to a different shop in the hopes of finding their perfect audience. While that is sad and we will miss them, we are also happy to let you know that we are fortunate to have a ton of guests coming to visit us in April and May--and you never know who might find that they have a happy home here at TDC! We hope you will make them feel welcome!
So, please join me in welcoming Sinead!
I know she is nervous but excited to have the news out there. I hope you will be as kind to her as you have been to me.