You know, I have thought about posting this for a while, even though we have talked about it before, I think it is interesting to see what the deal maker fis to get you to purchase a kit. I am not a designer, so there aren't any sneaky motives here.
For me, first I always am attracted to kits with yellows in it. Then, if it has an alpha, preferably with both cut and uncut versions, I am warming up. But the real deal maker for me, I hate to admit, is harlequin print papers. I don't know why, but I just love having those harlequin papers!