The last month has seen an explosive battle between the Australian government and the social media giant Facebook. This came about due to the fact that the government were seeking to pass a bill which would see Facebook pay media outlets for their news. In response, Facebook took the drastic step of blocking all news sites from the platform, which has angered many. The government and the social media giant have since reached an agreement, but Facebook has certainly lost a lot of trust because of the move.
Anyone working in a digital marketing agency is now looking to focus less on Facebook because of the hostility, and instead focus on other areas to invest their money. Many thought Facebook was the be-all and end-all, but there are in fact many ways to thrive without them.
Search Engine Optimization
Many people who have been investing in marketing on Facebook have done so for brand growth. The reality however, is that most advertising is best done over the long term and that is why SEO makes a lot of sense. Search engine optimization helps your site rank high on the search results for a wide variety of keywords, and through investing in this you can significantly improve the traffic to your website and grow your audience.
Many speak as though email marketing is dead, but the reality couldn’t be any more different. In fact given the way that phone usage has increased email activity, marketing on this platform is a fantastic way to bring more customers to your business. Not only this, but through email marketing you can also remarket which is a great way of increasing conversion rates. For instance, sending an email reminder to someone who has left something in their shopping cart. Email marketing provides you with the opportunity to stay close to your customers and gain their loyalty and trust.
Promotional marketing is nothing new, but the methods by which businesses can now do this certainly are. Using coupon websites is the perfect way to introduce more people to your business and it is an ad solution which offers some strong ROI. This will see a business take a little less money on a sale, perhaps foregoing profit, in order to bring more people to the company. This approach cannot be overlooked and it is currently working for many businesses.
Jumping on New Trends
When it comes to the ability of a digital marketing agency, Melbourne has so many which seek to push the envelope. These agencies have felt comfortable switching to alternative forms of advertising because they have already considered the possibility that there is more to advertising than Facebook.
Any effective digital media agency is already working across a wide variety of different advertising channels, excluding Facebook. If you want your business to do well, then you should look to do the same. Be sure to start sooner, rather than later to ensure the best possible start for your business.