Digital or online marketing has surpassed traditional marketing as the most important type of marketing for most companies. In 2020 your company needs to be proficient in how to best use online marketing in order to get ahead of your competition.

Many small and medium sized companies are unclear about what types of online marketing strategies are effective. As a result they flounder in this area and their bottom lines pay the price.

Read on to find out which types of digital marketing are the most effective, and whether you can do it yourself or if you should hire a specialized firm to assist your company.

Email Marketing Using Mass Email Tools

Email marketing is the oldest type of online marketing and more companies use it today than any other type of online marketing. The reason, is that companies can do email marketing themselves using the abundance of great email marketing tools available.

The smart companies learn how to create effective email marketing campaigns and focus on mass email tools that allow them to quickly and effectively send mail to their customers and potential customers. The campaigns track if and when the mail is opened by a recipient, and if they in fact respond. This allows for continuous adjustment of the emails on the fly resulting in increased effectiveness.

Local SEO

Search Engine Optimization or SEO is a set of tools and strategies that helps your company’s web pages appear high on internet search engines like Google and Bing. Search engines use sophisticated algorithms to determine what type of content will appear high in a search there is a wide range of criteria implemented and it changes often. Since 70% of people use search engines to locate pages on the internet, and there are more than 1 billion websites active, the need for SEO is obvious.

Local SEO is a type of EO that focuses on bringing people to your business that are local to your company’s location. If you have a plumbing business for instance, you want customers in your city to find you. Using Local SEO techniques, you can zero in on local customers seeing your pages. This increases sales of your products or services.

Local SEO is complicated and it is best to engage a digital marketing firm to assist you with your SEO strategy. When done properly, it can bring high quality clients to your website or blog that are ready to purchase.

Social Media Marketing

Social media websites like Tik Tok, Facebook and Instagram attract more than 2 billion members monthly, who visit these sites to be entertained, kept up to date on news and events and stay connected to friends and family. Increasingly they also come to discuss and find products and services to purchase.

Social media marketing is one of the easiest ways that companies can connect with large audiences. Purchasing ads on these platforms puts them in front of targeted audiences. They can also set up their own pages which gives them an interactive relationship with existing and potential customers. The company must focus on relationship building rather than immediate sales however, and be patient about results. In the end, companies that put in the required marketing efforts on social media platforms find that their sales and customer satisfaction increases.

All of these efforts should be coordinated with your website and blogs. When used in conjunction with the digital marketing mentioned here, companies can increase their standing in the marketplace and watch profits soar

Lauren Sanchez - Author

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